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DeVries named assistant dean at UC San Diego Extension

Henry J. DeVries has been appointed assistant dean for external affairs for UC San Diego Extension, the continuing education arm of the university. He will continute to serve on the marketing faculty of  UC San Diego Extension and manage his own consulting firm. In...

How To Turn Expertise Into Business Leads

IRVINE, CA (December 15, 2006) — Content rules when it comes to generating business leads, says a June 2006 study of 1,900 business-to-business marketers conducted by MarketingSherpa. The study concluded that compelling content, delivered through seminars and white...