How consultants stand out with books

New York Times Bestselling Author, Michael Levin, Shares His Insight On Business, Books and Ghostwriters “We live in an era where the Internet is turning practically every business, service, or consultant into a commodity judged primarily, if not only, on price. In other words, the only way a lot of…

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Borders is closing its doors

After 40 years and despite 1.8 members in its rewards program, Borders is closing its doors. One of the reasons the CEO cited was the electornic book revolution. All the more reason to get on the winning side. Make sure you have a Kindle strategy for your book. Amazon is…

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Why you need a Kindle strategy

I am covering Comic-con, the biggest pop culture convention in the galaxy,  this week for a daily newspaper. At the opening preview night I interviewed a big book publisher from the East Coast. I asked him if he thought the predictions were true that electronic books will be 50% of the…

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How to attract clients

What groundwork should you lay before you write a book? There is a proven process for marketing with integrity and getting an up to 400% to 2000% return on your marketing investment. At the New Client Marketing Institute we call it the Educating Expert Model, and the most successful professional…

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How to do publicity yourself

 Here is an event from two publicity experts that I know and admire–Henry “Do-It-Yourself Publicity in The Digital Age” With Liz Goodgold and Nancy Juetten Friday, July 29, 2011 8:30 am – 12 Noon Only $99! Register NOW <http://r20.rs6.net/tn.jsp?llr=to44nadab&et=1106440739371&s=2557&e=001OB8NHT Publicity in today’s Internet world is a whole new game: it…

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Author House vs. CreateSpace

I have published books through Author House and CreateSpace. I prefer CreateSpace. Late in 2010 CreateSpace, part of the Amazon.com, Inc., set out to create an improved self-publishing experience that helps authors set up, distribute and manage their titles more easily. These enhancements are a direct reflection of author feedback and innovative thinking about…

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Gitomer on writing a book

Jeffrey Gitomer and I both write columns for the San Diego Daily Transcript. Here is a column, his 100oth by the way, that you might learn from. Who wants to write a book? Everyone by Jeffrey Gitomer At every seminar I give, I ask my audience, “How many of you would…

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Vistage Speaker Scholarships

Vistage Speakers Offered $100 Off for Marketing With A Book Summits Consultant Marketing: Top Ten Places to Find Clusters of Potential Clients SAN DIEGO, Calif. – January 25, 2012 —  Speakers for Vistage International can receive $100 off event admission for the upcoming Marketing With A Book Summits in La Jolla April…

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Consultant marketing increases revenues

How can a book double a consultant’s revenue? If you are an independent consultant, then you need to focus on the revenue formula. We don’t know who your ninth grade algebra teacher was and what your relationship was with him or her, but please stay with us. This is as…

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